In this article we will cover three way to help you get your videos out there and noticed on your YouTube channel. Simple ways to make your channel stand out from the millions of channels out there. Even with billions of videos being viewed every day by millions of people it can be quite hard to gt noticed in the crowd and get your videos viewed by people outside your network of friends and family.
YouTube: Three Tips to Help Your YouTube Channel
Stand Out and show your creative side.
One thing more than 90% of your competitors have in common with one and other is the look and feel of your channel. It is the same boring look and feel of the YouTube branding and design for all of them. Take a look at a lot of the bigger professional brand channels out there. How do they stand out? They have their won branding of course which they carry through to their channel.
The ways you can personalise your YouTube channel are actually quite limited compared to what they would be if you were working with your own website. You don’t have access to the CSS style sheets for example. However you do have some control over the look and feel of your website. So use it to your advantage, personalise it. This will help to separate you from the 14 year old down the street who is trying to do the same thing as you, while at the same time giving you a more professional look.
You can to a limited degree change some of the typography and colors used within your channel but the most effective way to really stand out is to use your own background image. Do not use an image and repeat it throughout your background though, this can be counter-productive. It can give a very amateurish feel to your channel which may drive people away. If you do set a background image to repeat it should only be if you are using a seamless background texture. For example a seamless texture of a fabric if your doing films related to sewing.
I will not go into how to create a large background image for your channel in this article as I have already done a few on this blog already. If your interested in doing this then check out these tutorials.
Keywords and Tagging Your Video for Search
How are people going to find you if you don’t show up well in the searches? Effective tagging of your videos is the best way to get people to visit your Channel and view your videos. As we all know from tagging our YouTube videos we can only use single word tags to tag them. But will that enable those looking for our video to find it. Or does it mean they going to have to sort through a whole pile of useless videos for what they want.
Tag your videos like you usually would using one word tags till you run out of words that you would normally use. Then we should be using short phrases in our tags as well. To do this we need to surround them with inverted comma’s. For example “sea kayaking” will be a more effective way for your viewer to find you than using the words sea and kayaking separately.
Research keyword ideas on the web for your video. Google “google research tool” and use it. All you have to do is give it a few of your keywords and it will then give you a list of search keyword ideas you could use along with how many searches are conducted on google for those words per month. Concentrate on the heavily used search words/phrases but keep it relevant to the video you are posting.
Keep these keyword short and to the point. If in doubt don’t put it in. Only use relevant text in your keyword tagging. If you start putting in keywords that do not relate to your video you may find your video getting disabled when people report your video, and trust me they will report your video. Particularly if it is a competitor taking a look around to see what they are competing against.
Use Social Networking and Blogging.
Sounds obvious but not really as obvious as most people thing. First thing you should be doing is linking your YouTube channel with your face-book account and twitter accounts. This way whenever you post a video it comes up on these websites so those in your social circles can see it and share it.
However although in reality these are back-links to your video they do not count as such. Back-links are important to search engines as they help them find what articles/videos etc are relevant to the subject being searched. The more back-links they higher you will rate (along with other factors of course). So how do we get some back-links to start off with. Do you have a blog? Do you have a website? If you do then post these videos in your blogs etc with links back to your videos. These are back links that count. Over time if your material is good others will link to you as well and improve your rankings further.
Think of subscribers as a member of a social network of yours. Keep them interested as well. Post regular content to keep them coming back. The more you keep them interested the more likely they are to re-post your video and bring more viewers in.
Hope you all found this helpful and see you again next time